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Zadig

Founded in 1993 as a journalistic and editorial agency, Zadig has evolved into a close-knit team of specialists, supported by a network of journalists, doctors, researchers, computer scientists, creatives, and innovators. Our expertise spans medicine, healthcare, science, the environment, and communication.

Meet The Team

foto di Eva Benelli
Eva Benelli

Journalist focusing on institutional health communication. I coordinate the editorial team at EpiCentro.

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Giulia Candiani

Molecular biologist and counselor. I lead collaborative, participatory health communication projects.

foto di Luca Carra
Luca Carra

Science journalist. I manage the online publication Scienza in Rete and oversee various science communication initiatives.

foto di Raffaella Daghini
Raffaella Daghini

With a background in physics, I work on training and communication projects and manage Zadig’s Quality System.

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Christian Deligant

Veterinarian by training, I’m Zadig’s IT manager. I’ve developed several successful platforms, advocate for open-source solutions, and practice archery in my free time.

foto di Pietro Dri
Pietro Dri

Doctor and journalist. I focus on providing independent information and training for healthcare professionals.

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Silvia Emendi

Pharmacist with a passion for pharmacovigilance. I develop content—both multimedia and traditional—for healthcare training.

foto di Roberto Satolli
Roberto Satolli

Doctor and journalist. I’m committed to making scientific information accessible and independent.

foto di Nicoletta Scarpa
Nicoletta Scarpa

Pharmacist and freelance journalist. I’ve been involved in e-learning for healthcare professionals for many years.

foto di Maria Rosa Valetto
Maria Rosa Valetto

Medical doctor with experience in clinical care and research. I’ve spent several years training healthcare professionals.

Who is Zadig?

Zadig (often mispronounced as Zàdig—or even mistaken for Zelig) is the protagonist of Voltaire’s philosophical tale of the same name. For the French philosopher, Zadig represents rational and reasonable thinking: a just, tolerant, and principled man, unafraid to challenge those in power to defend what is right (though things don’t always go his way).
Thanks to his keen eye and sharp mind, Zadig makes unexpected discoveries – just as often happens in science – and even manages to escape a death sentence.
Voltaire writes that Zadig “was content with the style of reason.”
For us, embracing the style of reason is both a guiding value and a method: it shapes what we do and how we do it.

Our Values and Style

We believe in critical and thoughtful thinking, openness to dialogue, intellectual independence, the pursuit of the common good through active participation, and the sharing of balanced, high-quality information.
From Voltaire, we’ve taken not only our name and motto, but also his tone: sober and never strident, at times ironic, but always rich in meaning and substance.
The style of reason doesn’t shout to be heard, nor is it cold or detached. It starts by listening carefully to needs and seeks out effective, fair, and sustainable solutions through rational – and reasonable – thinking.

Our Goals

Zadig is especially active in the fields of medicine, public health, and science. We are committed to providing accurate, critical information and exploring new ways to communicate and educate, with a strong focus on digital formats.

Our mission is to equip institutions, healthcare professionals, citizens, and researchers with tools and services that:
– spread high-quality information
– foster scientific literacy
– support health promotion
– encourage innovation
– and enable meaningful participation in shaping the future of health, science, and the environment.
 

Our Method

We Listen
We Listen

Before starting any project, we gather information: we listen to our clients’ needs, analyze the context, and conduct surveys or focus groups to capture even the smallest details.

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We Analyze
We Analyze

We organize and assess data methodically and rationally, identifying strengths and weaknesses, risks and opportunities.

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We Design
We Design

We then plan the action – both strategically and tactically – defining goals together with the client and determining the best path forward. We set timelines, allocate resources, and bring the right people and skills into play.

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We Execute
We Execute

We assemble the most suitable team from our network and bring the project to life. We work independently while keeping an open and continuous line of communication with the client.

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We Evaluate
We Evaluate

We measure outcomes against objectives and client satisfaction-because evaluating our impact helps us improve, and keep improving.

At Zadig, we’re a catalyst for new ideas

Creating communication and training tools tailored to the needs of communities, institutions, and researchers in health, science, and the environment.

Communication
Bridging science and communication.
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Publishing
Transforming noise into reliable information.
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Training
Ensuring independent, scientifically rigorous, and engaging education.
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Innovation
Developing integrated and cutting-edge communication tools.
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Design
Strategizing and evaluating the most effective paths to success.
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